Credibility is one of the most critical factors that will affect your online business success. Being credible is simply the perception of being trustworthy and believable. Why do people buy brand name goods and services on the Internet and in the off-line world? One of the key reasons is that the brand represents a level of quality that they know and trust.
So how can you build credibility on the Internet for your business? A key factor is being consistent. People are more likely to trust a business or person who acts in a similar manner most of the time. For example, if your publish a newsletter to your customers or potential clients, aim for similar quality in each issue. Also, be consistent in your style of writing. Publish on a regular basis irregular publication schedules cause confusion in the minds of your readers.
Consistency applies to every aspect of your business. Dont change your guarantee terms every couple of weeks. Ensure that all your products or services consistently meet the quality and value standards that your are promoting.
Credibility is something that is earned. Therefore, you need to give of yourself to get trust back in return....
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