Here is a recap of the content of our first two guidelines for getting a successful business started:
Step 1: DECIDE WHAT YOUR BUSINESS IS GOING TO BE
Step 2: CREATE A WEBSITE
This article will extend the ideas for CREATING A WEBSITE. In the last article we talked about the design of the site which provides a critical first impression with your visitors. Remember, with website design it is better to have no online presence than a lousy one.
As important as the design is, you must convince your visitors that your site is worth a return visit. This is typically done through QUALITY content throughout your site.
A quick tour through cyberspace will show that there are many good looking websites that contain nothing of value for their visitors. These types of sites lack the longevity needed in todays cyber savvy culture. Style and substance must go hand in hand.
Because content is a key to website development, you must determine whom your target audience is. If your target audience is fishermen, it would make little sense to include Grandma Sarahs recipe for apple pie. It doesnt take long to visit a variety of websites that contain...
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