Business – Closing The Sale Is Easy If You Know When To Shut Up
Business is all about sales, customer satisfaction and profits. The biggest problem that new entrepreneurs encounter is how does one close the sale?
I have trained people in my sales force and the biggest mistake that they made was not to know when to shut up! Let us say you are in the middle of a presentation and you start seeing buying signals. Stop right there and ask for the business. You do not always need to do the full spiel.
Overselling once you have a clear buying signal leads to more failure in closing the sale then any other mistake that beginners make. If you reach this point then stop selling and start quantifying delivery schedules and payment terms.
When the customer is filling in your order form, stop chit chatting until they have filled it completely and signed it. Then carefully take their order, put it in your briefcase, smile, say your good byes and leave for your next appointment.
Another idea to help beginners in closing the sale is to work on their presentation. If they have quantified precisely what they are selling and have dealt with possible...
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