When we read about business growth in the top business periodicals, they always refer to the multi-national corporations. Im not a large corporation. Im not even incorporated.
But for the purpose of this discussion, think of your business as a corporation. You hold the office of president of this corporation, and you’re responsible for its success or failure. You and the members of your team are stockholders in your corporation, and it’s your responsibility to see that the value of the stock increases in the years ahead.
If your company is growing, it will have a tendency to continue to grow because you’re doing things right. Conversely, a company that is going backwards or shrinking has a tendency to continue to go backwards or shrink until acted upon by an outside force. All responsible company officers know that unless the company is growing, it’s showing the first signs of death. As the head of your corporation (be it 1, 5 or 50 people), you must realize that this applies to you as well.
However, because you are also a person, you have a tremendous advantage over even the largest corporation. Think of any large multi-national...
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