Business Marketing Mistakes: 3 Biggest Marketing Mistakes Every Business Manager Makes
Who hasnt let a typo slip by or misspelled the CEOs name or printed the wrong phone number somewhere? Those marketing mistakes dont warrant an article. In fact, just one word of how-to-fix-it advice is sufficient: proofread!
Here are a few more important marketing mistakes that just about every business manager out there makes, along with a recommended fix that will help you attract more business and get better results from your marketing, regardless of how big or small your marketing budget is.
Mistake #1: We think that marketing is something we ‘do’.
“We need to do some marketing.” Its the first thing you think when you need to boost business. Problem is, when you think of marketing as something you ‘do’, youre usually thinking about publicity, direct mail, flyers, email, ads and promotion. Marketing is much more than merely promotion, and its rarely a quick fix.
The real fix is to expand your definition of marketing. Instead of thinking of it as something you ‘do’, think of marketing as anything that...
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