First time online users usually have no idea how the Internet works. What they probably have heard most is that if they really want to find something they need to find a place called Google or Yahoo and type in what they want in the search field.
They may quickly draw conclusions that these search engines are a lot like phone books or dialing information on the telephone.
They will likely be further astounded when they discover they can make a purchase on line and then marvel when the package arrives with the item they wanted.
At this point they may be hooked on the idea that they can shop from the comfort of their home without long lines, rude people and clerks that dont smile.
Every online business owner would love to have a majority of customers who are new and excited about online shopping. Pushy spam laden emails and high-pressure marketing have jaded far too many customers who often have no sense of brand loyalty.
However, the hard work of Search Engine Optimization (SEO) is rewarded when a new customer easily finds your website through a search engine and compensates you with an order. They dont have to know about all the work that went...
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