As a consultant for people who are considering starting their own small business, I naturally have many things to share with people. Clients come to me with a host of questions about the process of starting a business and about the details of what to focus on above everything else. Once we have talked through the logistics and the finances that are necessary in starting a business, I quickly move into talking about the keys to running a successful business. The first key that I always talk about is customer satisfaction.
Before I share with clients that customer satisfaction is my number one key to success, I make them list in order of priority what they feel are the top ten keys to success in their future business. This is important because it gets them thinking about their goals and about actually having to perform for their business to be a success. Most of the time my clients rank customer satisfaction somewhere in their list, but it is very rare that it makes the number one spot. They are shocked when I reveal my list and they see customer satisfaction all the way on the top.
I feel strongly about customer satisfaction for many reasons. I guess the biggest...
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