Buyer Beware: Free Magazine Trials

| Total Words: 663

Retailers know the best way to pique a potential customers interest is to offer a free item. Bargain shoppers are always searching for a great deal and think they are receiving more for their money when businesses offer merchandise free of charge. Would be buyers should always look at an offer for free items with a discerning eye. The old edict almost always holds true if something sounds too good to be true, it probably is.

Business owners are in business to make money; something nearly impossible to do if all merchandise is given away for free. Unscrupulous businesses have started to sprout up offering free subscriptions on a trial basis to popular magazines. These dishonest companies dupe customers into believing their false claims of free trial issues and the unsuspecting customers often end up with bills and unauthorized credit charges for these free items.

The premise sounds pretty straight forward. Receive a specific amount of magazine issues free of charge. It is supposed to be a win-win situation for both publishers and consumers. Consumers get to try out the magazine free of charge to see if the magazine suits their tastes. If it does they can purchase a...

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