Buying Mortgage Leads: Tips for Internet Mortgage Loan & Refinance

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Buying Mortgage Leads: Tips for Internet Mortgage Loan & Refinance Leads

Small mortgage companies must determine the most cost-effective way to market their services. There are different options to acquire mortgage leads. The options are direct source leads, internet leads from their own web site, newspaper advertising, and third party online leads or mortgage brokers.

Mortgage lenders may receive leads directly from Internet companies such as Lending Tree or mortgage companies who bundle and sell leads, such as leadpoint.com. Lending Tree markets their internet leads directly to mortgage institutions that must compete with 4 or 5 other mortgage institutions for the mortgage loans. Lending tree advertises that they represent 9 out of the top 10 financial institutions.

Leadingplanet.com sells their Internet leads to mortgage brokers. They advertise that they provide thousands of mortgage professionals with fresh leads each month and their primary goal is to provide cost effective leads that will increase borrower fundings. According to Claudio Perida, “leads are the blood to our loans. In order for me to be consistent and productive, I need a...

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