Back during the 1950s and all the way through the 1980s, two American luxury car brands battled for supremacy. For General Motors, builder of Cadillacs and for the Ford Motor Company, builder of Lincolns, corporate prestige rested upon which automaker sold the most models each year. For many years, a pitched battle was raised until the clock struck midnight on New Years Eve. During those years, no one knew for sure who the sales winner was until well into January; that is when the final sales tallies were released. Today, the luxury car market has changed dramatically, so much so, that the storied battle between the two automakers no longer matters. So, what brought about this change? Several things, please read on for the details.
More Competition — Before the 1980s, Mercedes and BMW were minor players in the luxury car market. Infiniti, Lexus, and Acura were previously nonexistent brands created during the 1980s by parent Japanese auto giants, Nissan, Toyota, and Honda respectively. Add in Audi, Jaguar, Volvo, and Saab and the competition really heats up.
Higher Incomes — The average American familys income level has surged over the...
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