Call Centers – A Backgrounder

| Total Words: 522

The call center business has become one of the fastest booming industries today. In the era of customer-oriented services, the provision for accessible support is now a priority. With many companies trying to cope up with their customers needs and demands, the concept of the call center was born.

A call center normally operates with all its agents (or customer service representatives) in one central location. It is equipped to handle a large amount of transactions between customers and the call center agents. Transactions may be carried out through a variety of media. The telephone is the foremost form of communication in call centers today. However, transactions are also carried out via email and the live chat through the Internet.

Call centers offer a wide range of services. The first thought that comes to mind for many is support – product information, technical support, and all sorts of after sales services. However, call centers can offer more than that. They also deal with marketing and sales. Telemarketing is an aggressive form of selling your product and can yield very good results. Call centers cater to businesses which aim to increase their sales...

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