This is a serious matter, can Google really deliver top quality search results for other countries? The answer so far is “sort of”. In this article I will use Canada as an example of the quality or lack of thereof, that is delivered by Google’s search results.
Let’s take a look at Canadian search results by Google.ca:
When you highlight “Canada” through Google search results and then start searching, you may be surprised at the amount of companies that aren’t really Canadian. All of this also applies for the UK and other major markets as well…
In fact, many of the “paid results” come from American companies. Now some would argue that this is to be expected, coming from American companies with large budgets but I would disagree because a lot of the bulk of the “Canadian specific” results are also American companies.
It is quite evident that this is a growing concern with business owners residing in different countries.
As an owner not from the US, I would rather compete with companies that are more local than not, simply because the results would then be relevant....
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