Can Small Business Owners Really Afford A Great Logo?

| Total Words: 407

And is having a logo really that important?
My answer to both of these questions is an emphatic YES!

A logo is a graphical or visual representation of your brand. Your brand is your business, product or service and what it stands for. It’s whatever you are out in the marketplace selling.

Why do small businesses need a logo?

Why can’t they just market using their company name? Logos are expensive, right? Can a small business owner really afford to get a logo? Or at least a good logo? Lots of questions. Some I’m sure you’ve pondered yourself at one time or another.

I believe ALL businesses should have a logo

You need a graphic element that captures the essence of your business and communicates an idea to your prospects and customers. A mark that can lead the look and feel of all of your marketing materials.

You only have a split second to grab someone’s attention

You need to make the most of that time. A good logo can communicate a message or intrigue a prospect to want to find out more.

Before you decide you can’t afford a good logo
Let me assure you that is absolutely NOT the...

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