Capture Clients with Words That ‘Hook’ and Graphics That ‘Kick!’
Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with?
As your company’s in-house graphics person–perhaps more by default than by intention–you’re pressed to be a jack/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you have little time to learn advanced design and marketing skills.
Your ongoing challenge is learning to do a little more to get a lot better results–quickly and painlessly.
How can you improve them? What Techniques Can You Apply NOW?
Take these 5 design/marketing tips to heart. Using them consistently will save you time in the long run and attract more customers.
#1 Develop a brand identity and stick with it
Branding is an all-encompassing concept that brings together your business’s product mix, pricing, ambience, promotions, identity, and much more. From a graphics point of view, it’s your logo, stationery, business card, website, and flyers that create a graphic personality....
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