Case Study: Small Business Branding By Maid In The Shade

| Total Words: 355

Case Study: Small Business Branding By Maid In The Shade

Effective branding is key to getting your small business to spread. Maid in the Shade is an example of how two women with an entrepreneurial spirit and dedication can create a successful business with hard work and solid branding. They’ve been in business for almost 20 years now, and have a staff of over 30 people. They consider their branding to be an important part of their business development.

The Maid in the Shade logo, which they call “broomy” has been a key element in their branding. The logo is of a smiling broom with sunglasses. This catchy image sticks in peoples minds and helps them to stand out among their competitors. They receive a lot of positive feedback about their cute name and logo.

Maid in the Shade wanted to emphasize that they were not just providing their clients with cleaning services, but giving them more quality time in their lives. This could mean more time for family, friends, projects and recreation. For commercial clients, the value of Maid in the Shade would be that they could increase employee productivity and gain more respect from their...

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