Okay, by now you know that printing and distributing a catalog will help you sell your product. You have chosen how you want to design your catalog but you have some printing questions. In this article I will help you explore all of your options and give you some catalog printing tips you can use.
Lets start with the cover of your catalog. What options do you have and which options should you choose for printing the cover of your new catalog?
First Catalog Printing Tip: Catalog covers should be and most often are printed on heavier paper stock than the rest of the catalog. That means the front and the back cover of your catalog. The old adage about dont judge a book by its cover doesnt work for catalogs. If the cover is not designed well and not printed on the right paper, people wont open your catalog. And if they never open the catalog… well you get the idea.
The paper your cover is usually printed on is called cover stock. It is a heavier weight of paper than you will be using for the interior pages of your catalog. This also makes your catalog last longer. It will be there sitting on someones coffee table for others to read for a long time to come...
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