Cell PhoneApples New Market

| Total Words: 356

Apple, the company that began the computer revolution, has remained a key player in the technology race. After all, we are talking about the company that introduced the iPod into the world. However, despite their leading role in the technology world, Apple has failed to establish their territory in the mobile phone industrythat is, until now. Now, Apples cell phone is quickly becoming one of the hippest and most desired new devices available.

Steve Jobs announcement at the January 2007 MacWorld conference that an Apple cell phone, better known as an iPhone, was in the process of being developed inspired excitement and anticipation throughout the world. The idea of a device that has the ability to double as both a cell phone and an iPod was awe-inspiring. Prior to the release of Apples cell phone, there was a lot of press and media hype surrounding the functions, capabilities, and price of the iPhone. By the time the gadget was actually released on June 29, 2007, consumers were lining up to purchase their own Apple cell phone.

The device, which is approximately the size of an iPod nano, comes in three colors thus far: black, white, and platinum. More colors and...

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