It seems the Good Housekeeping Seal of Approval has been replaced by Oprah Winfrey when it comes to a validation of credibility …
Having said that, if I’m not mistaken, all the former ever meant was that the product or service in question paid to advertise in Good Housekeeping magazine.
Still, in the vast anonymity of the cybermarket, a claim of credibility is vital to those who wish to convince us to send them money. Via her phenomenonally successful syndicated television show, Ms Winfrey’s excellence at accurately portraying causes, incidents and situations has earned her a lofty mantle as the Anointess of Authenticity.
We can even see this phenomenon at work on the Longer Life Group’s website that hosts my column, as there are products advertised which espouse her name. That’s fine, of course, as it’s easy for us to discern that the claims of these products are real in that respect (eg- Bob Greene really is her personal trainer). They are, no doubt, good products. If I ever feel the need to lose ten pounds in thirty days, I’ll give them a try.
However, in the wild world of cyber-commerce, it seems that...
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