Challenges to Email Subject Line Use

Creativity, style, formatting and length of subject lines are all important points to take into consideration before you send an email.

Be Creative

Using a subject line thats specific is most appropriate when corresponding with people who know you or with people who are expecting your message. How do you get the attention of someone who doesnt know you or who isnt expecting anything from you?

The answer is be creative. Writing a subject line thats creative is an excellent method for improving chances that your email message will be opened.

In this instance, the subject line isnt used to describe the contents of the message. Instead, the subject line is used to convey some other type of information.

What kind of information? It will vary with each message you send, and it depends on the recipient. The key question is what can you tell the recipient that will convince him/her to open this message and read it, instead of deleting it? In some cases, youll need to be quite creative.

There are numerous types of information you can provide in the subject line to help convince the receiver to open the email message. Here are a few...