Have you ever thought about the names of the perfumes? Why each of them has its specific own name? Is it a spontaneous decision to name a perfume JOY, Shalimar or CHANEL N 5 ? Why N 5 and not N 6 , N 7 or N 8?
Perfume, says Sophia Grosjman, IFFs star perfumer, is a promise in a bottle.
We want to believe. We crave to be prettier, richer, sexier and happier than we are. Perfume speaks more to our vulnerabilities than to our strengths. Consider the labels on the fragrances we buy: Pleasures, Beautiful, Delicious, Sexy. As Charles Revson said: We sell hope. And we buy. But, behind almost every significant perfume there is a story. Take for example Shalimar.
According to a legend, Raymond Guerlain and his wife were on their trip to USA by sea. His wife wore Shalimar and all of the passengers were astonished by this innovative, oriental vanilla scented perfume. When the couple landed USA, all the high society fell in love with Shalimar which became favorite still today. The perfume got its name from a legend about an Indian emperor who had a garden named Shalimar.
My dresses fit very well my clientsI want a perfume addressed to a modern woman that will...
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