Chinese Cars: Redefining the Market

| Total Words: 711

News reports over the past several months have featured the coming invasion of Chinese cars to the North American market. What has gotten the attention of many car buffs is the very low prices at which each model will be sold. Prices as low as $6600 have been quoted for one model with a handful of other models also expected to retail for well under $10,000. If Chinese cars do arrive as expected, look for a massive change in the way entry level model cars are built and sold in the U.S. and Canada. Consumers stand to gain with the increased competition, although exactly what they will be getting for the price is not yet known.

The Chevrolet Aveo, a compact car built by GMs Korean unit, Daewoo, is currently the lowest priced car sold in the U.S. retailing for as low as $9300 after all discounts have been applied [MSRP is currently set at $9890 for the Special Value models]. A 16 valve 1.6L I4 mated to a 5 speed transmission is standard and Chevy kicks in an AM/FM radio for good measure. Beyond that, the car is truly stripped.

On the other hand, two Chinese automakers are preparing to enter the U.S. market, likely as soon as summer 2007. Selling 2008 model year cars,...

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