An aesthetically pleasing colour scheme can make or break your website. After all, in advertising, colour accounts for 60% of advertisement’s acceptance or rejection. Therefore, colour plays a pivotal role in determining whether or not a potential customer will choose to conduct business with your firm. A web designer needs to ensure that all of your websites colours work in harmony, while keeping the clients identity consistent with other marketing efforts.
Quick Rules of Thumb
Stick to 3 to 5 colours when planning a website
When in doubt, use white for the background colour, and black for the text colour
Using Your Companys Logo Colours
If your company already has a logo designed by a professional great! This is the best starting point for choosing your websites colour combination. You may choose to use the exact colours found in your logo, or even add some complimentary colours. But, it is important not to stray too far from your logos colour scheme in order to keep your companys identity consistent.
Colour Defines Mood
The colours of your website are important because they can elicit different emotions from your...
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