In the modern world of computer technologies bulk or mass email has become one of the more successful ways to promote and sell a company’s products and services. Like any marketing strategy, bulk emailing has advantages and downsides.
The main disadvantage of the bulk email strategy is that the email may not reach its target recipient. This can happen because of bulk email blockers setup for email accounts. Blockers direct bulk email into a separate email folder, so the recipient cannot directly access it from his inbox.
At the same time, one of the advantages of bulk emailing is that it makes it possible to communicate directly to the target market. Such communication is done individually, so that the recipient may be addressed personally in the message. Another benefit for companies and organizations using this strategy is that they do not have to spend much on advertising. Promoting services and products by means of bulk email is actually much cheaper than using print, radio, or television advertisements.
How to send bulk email? One of the most commonly used ways is signing up for bulk email services and hosting. Companies that provide those...
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