In addition to your design and layout, your paper choice can have a significant impact on the success of your flyer printing project as a promotional tool for your business.
Commercial flyer printing paper can be determined from coated or uncoated stock; by its weight; and by its costs. Here are some of the features of the different paper stock options available in the market:
Coated Paper Stock
Coated paper stock generally comes in gloss or matte. Normally, flyer printing companies use 80 # gloss text stock for printed flyers and brochures. There are also available number text stocks in the market which you can choose according to your flyer printing specifications (e.g. 70 # and 100 #).
Gloss is used to create a shiny and highly reflective finish to your flyers. Naturally, gloss coated paper is the popular choice for flyer printing layouts with full color pictures and images for that real and brilliant look.
Matte, on the other hand, is a coated paper stock with a dull finish. It is the popular choice for flyers printing companies that deal with heavy content and intensive text. The matte coat finish allows for easy reading of the...
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