Email marketing has made a huge buzz in the online industry these past few years. Studies by AMR Research have shown that targeted email marketing campaign generated about 7 to 12 times the response rate of the traditional snail-mail marketing.
Email marketing has been the easiest strategy to do since the emergence of the internet. It became easy to communicate with people and reach your target audience with the use of this technology. That is why more and more companies have ventured into this marketing campaign for the hopes of better results for their business
A report made by Forrester Research showed that companies spent $1.1 billion just on email marketing during 2001 and has considerably increased in the following years. That is why several vendors that provide email marketing products and services came out to take advantage of this booming market.
There are indeed a lot of solutions and services available for any companys needs but the thing is, it is difficult to choose which one would suit your company best.
Before starting to evaluate the different solutions available, it is best to understand email marketing campaign and its components...
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