Chronicles of a Marketing Expert Blogs, RSS, and Podcasting
Okay, so youre a marketing expert but you havent yet embraced emerging technologies like blogs, RSS feeds, or podcasts. If you think these technologies are a passing fad, then think again. Today, major businesses and a significant number of marketing professionals are using these tools to influence, persuade, and encourage consumers to take action.
Lets first begin by defining each technology and providing some information on how marketing professionals are using them.
Blogs – A weblog, which is usually shortened to blog, is a type of website where entries are made (such as in a journal or diary), displayed in a reverse chronological order. Blogs often provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual although many focus on photographs, videos or audio. The word blog can also be used as a verb, meaning adding an entry to a blog.
Many marketing experts...
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