Malcolm Gladwell has a long history as a news reporter, but in his book, The Tipping Point: How Little Things Can Make a Big Difference Gladwell helps readers understand something most of us have only felt was true life has a tipping point.
In virtually every aspect of our lives there is a point when something either very good or very bad happens. The choices we make will ultimately lead us to that tipping point. A long series of bad choices will lead to a tipping point that can cause long-term problems for us and, potentially, for others. On the other hand good choices or even a series of positive, yet unexplained events can be a tipping point that will lead us to a point of one or more successes.
Theres a lot to be said for active marketing, but sometimes we must anticipate and identify a tipping point to help us determine if we will actually make it in our business pursuits. Marketing can certainly help move your business to a tipping point, but the truth is many people with really good ideas dont recognize them as such until they pass beyond an invisible, yet highly identifiable (in retrospect) tipping point.
This whole notion that there is an almost...