A previous article looked at this in general terms with regard to a start up cleaning company. This article will concentrate on a strategy for an established company to follow if it wants to be even more successful and continue expanding into the future.
The nature of cleaning is changing and the criteria companies use to choose their cleaners is also changing. Little by little companies are realising that it is more economical and administratively easier to find a cleaning company that can meet all their cleaning requirements.
Very few cleaning companies are able to do this or have wanted to do so in the past. They have chosen to concentrate on a particular specialism and develop that. So we have firms that are office cleaners, carpet cleaners, window cleaners, stone cleaners, kitchen cleaners, and ventilation duct cleaners to name but a few. Each of these builds up their own particular client base and their only way of growing is to expand their area of coverage. Many cleaning companies are reluctant to do this and consequently their potential for growth is limited. A large proportion of these companies are run by a single person who is quite happy to restrict...
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