Issue:
What pitfalls should companies avoid on their Web, Intranet or portal home pages?
Response:
The home page of a Web site, Intranet or portal is the most important page. It should tell site visitors, what they can do precisely deeper in the site or at least inform them, what they may be able to expect. However, in most cases, the home page is just a compromise to satisfy internal politics and neglecting site visitors needs. To set up an effective home page that matches corporate objectives and users expectations the following pitfalls should be avoided:
1) Too much information instead of links: Many home pages provide detailed information such as complete news, company description, etc. or are overloaded with images. Site visitors do not want to read information on the home page nor guessing what might be hidden behind an image. They want to find a link to start navigating to the information, which they came for. Providing detailed information on the home page limits the space available for valuable links. Further, it increases the risk that site visitors do not even start navigating the site, as they do not find their specific entry point to...
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