Comparison Sites Attributing To A Higher Level Of Online Sales
What is the attraction and value of these for users and what are retailers and service providers finding them a useful tool as they strive for online sales?
The online retail sector for products and services has been buoyant for a number of years and the level of resource and funding that major retailers dedicate to the online market surges with each turn of the calendar. As the online marketplace has developed, the consumer offerings have become increasingly sophisticated and more reflective of the offline marketplace and traditional marketing. Consumers demand greater choice and shop around for the best deals the benefit of increased levels of competition. Online comparison sites have developed a niche in recognising and reflecting offline shopping habits and reflecting this in terms of online user search habits.
Indeed the online comparison sites appear to be a making a good fist of it with new research from E-Consultancy revealing that in some industry sectors up to 30% of online sales are referred by shopping or product comparison sites. More and more, online comparison sites are being...