According to the United States Small Business Administration, small businesses represent 99.7 percent of all employers. There are an estimated 22 million small and midsize businesses (SMBs) in the U.S. today. Such companies are constantly challenged with the need to create a huge impact in a noisy marketplace with a limited budget.
Today, affordable imaging and printing technology makes it possible to build an in-house marketing program. In fact, Revival Lighting, a vintage lighting fixtures company in Spokane, Wash., cut the cost of producing marketing materials 90 percent when they brought marketing in-house. In addition, because marketing materials can age quickly and frequently need updating, companies with the flexibility to respond on the fly will impress customers while reducing costs.
Color has become an effective, even necessary tool in marketing materials. According to a study by Loyola College in Maryland, using color increases brand recognition by up to 80 percent.
Bold and multicolored designs can impact people’s moods. Environmental green is considered hip and has taken on new, positive associations, while the combination of blue and...
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