Most people make the mistake of building an initial web presence before theyve really thought it through. That mistake then tends to linger because the established website cant easily be changed to accommodate the changes deemed necessary after the fact. In fact, most people end up making the problem worse by building out an ineffective website rather than starting from scratch.
An effective website needs to be well thought out before construction begins. You really have to take some time with a pad of paper and start brainstorming the various elements and you need on the website and how they contribute to your business. Obviously, these elements will be different for every business but there are a few things everybody should do before they begin building out their website.
The underlying moniker for todays internet is to go an inch wide and a mile deep. That means you should focus your website on a narrow topic and then build a huge presence around that one narrow topic. Not only will this help your ranking with search engines but it will help your website visitors as well.
When someone visits your website, they need to understand what your website...
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