As a web site owner one of the many hats you wear is that of marketer. You must find ways to drive targeted traffic to your site in the most cost effective manners. Writing articles has played a major role for years now in internet marketing online when promoting products and websites because this method has proven to be very beneficial in building highly coveted backlinks at little or no cost.
Writing and submitting articles to article directories and niche related ezines is still a very popular form of covert advertising because you provide real information about a certain subject or product in particular and are allowed to insert a link to your site within the author biography area.
These articles were written with SEO (Search Engine Optimization) in mind which meant that they targeted certain keywords by including them at a specific amount of times in the article. Optimized articles usually had the targeted keyword at 3 percent of the total number of words to gain the most favor from search engines.
Google and other search engines have recently changed the way they rank these types of articles and web sites in general. The newest twist in SEO is what is...