When people visit your internet website, they should know what site they are on regardless of the page they visit. There should be a consistent look and feel to every page, and most sites follow this tenet, but many times forget about the little details that sit idly on your pages.
Icons for going back to a previous page, for printing the page or even the icons that line your menu should all follow the same theme as your site as part of your internet marketing effort. Every aspect of your website should be about your brand. Whether it stands out from the rest is not nearly as important as standing with the rest of your site. If a visitor travels to another of your pages, which looks different, they may believe they accidentally left your site and then leave it all together.
A simple concept for internet marketing branding is your logo as an icon that can be used as an icon for everything on your site. It can sit as a static logo next to a text link or the icon that is clicked when a person wants to refer a friend to your site. Obviously it will need to be much smaller than the main logo on your page or other areas to be used as a menu icon, perhaps as small as 16...
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