Consumer Revolution In The Home Warranty Industry

| Total Words: 414

Imagine going to the grocery store but when you get there, someone tells you what to buy. They load up your cart with goods regardless of whether you need them or not and expect you to pay full price for them.

When you get home, what do you do? You toss out the sardines and the artichoke hearts and wish that you could have bought more toothpaste. But it simply wasnt allowed.

The problem with this scenario is that you have no choice and no control. Since someone else is making the decisions, you end up losing money. (Just what is an artichoke heart, anyway?)

While this idea may sound comical to some, thats exactly whats going on in the home warranty industry. Customers who are looking for home warranties are showing up at a home warranty providers website and being told what to buy and how much theyll get.

Do you need two air conditioners covered? Too bad. Dont have any ceiling fans? Too bad. You only get one air conditioner covered on your policy and youre paying for ceiling fan coverage anyway. Will the home warranty provider do anything about it? Probably not.

Well, most of them wont.

One company, however, does offer something...

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