Consumer’s Choice Pork Awards Winners Announced

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Today, time-crunched families know the importance of convenience in meal preparation is no longer just a matter of preference, it’s a means of survival. But Americans aren’t willing to abandon the comfort of their favorite slow-cooked flavors in the interest of time.

The winners of the recently announced Consumer’s Choice Pork Awards provide striking examples of the marriage of convenience with traditional, satisfying “comfort” food flavors.

The National Pork Board, the producer-funded organization behind the “Pork. The Other White Meat.” campaign, recently announced the winners of the second annual Consumer’s Choice Pork Awards. Created to recognize the most innovative new products available to American shoppers, the entries were scored by consumers for taste, product appeal, fit to lifestyle trends and likelihood of purchase.

A panel of industry experts narrowed the pool to 10 products, and a jury of American consumers judged the finalists. The winners include:

* Pork Roast Au Jus (Hormel Foods Corp.), a moist and tender meal that “seems like homemade” but can be prepared quickly.

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