Contest Management and Mailings Database Management: A Marketing Plan For Winners
Contests can be an exciting part of a marketing campaign. But contest management and the attendant need for mailings database management must be considered before selecting a contest as part of any marketing campaign. If your marketing firm has engaged in contests before you already know this, but for those new to the process it seems important to at least go through some of the pitfalls, so you approach your contest fully informed.
What, you may ask, is contest management? Contests basically take care of themselves, right? No. And anyone who believes that is not only in for a world of trouble, but potential legal problems. For this reason, when creating a contest it is essential to create a project team which a specific project leader.
This project team will design the contest, operate the contest, and offer all the contest management support required during the contest period. Among the most important of contest management tools is a mailings database and its management. Almost all contests require the contest applicant to send you something. A form, a box top, the answer to...