Your website exists either to sell products or generate leads that can be later converted into paying customers. In the former case, unless you sell inexpensive commoditized widgets, it takes several interactions with a prospective customer before you can close the sale. Therefore, a top priority of almost every online business is to gather, organize, and convert website leads to sales.
1. Gather leads
Most of website visitors who are interested in your products or services aren’t ready to buy just yet, but they sure have some questions and would like additional information (if it’s not too hard to obtain). Don’t make them search for it — put your contact information right in front of them. Every page of your website must have call for action and contact options that are impossible to miss. Some examples include:
– Ask a question via email
– Call your sales phone number
– Request an instant call-back
– Sign up for special offers
– Contact for a price quote
– Download product brochure
– Submit an inquiry form
– Chat live with a sales...
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