So whats the big deal about copywriting for the Internet? Its the same as any other form of copywriting isnt it? In a word, yes. But in another word, no. Confused? Sick of all these questions? I had better myself explain then.
No matter what medium you are using, all copywriting should have one prime objective – create an effective message that appeals to the audience it is intended to influence. This golden rule applies to websites, brochures, and sales letters, even adding a nice message to Grandmas little pink birthday card. However, the Internet presents a number of unique challenges for a copywriter, even if the people reading your sales letters are the same ones reading your website.
Think about it for a minute. Do you read on the Internet the same way you read on paper? Not for long. First of all, there are comfort factors such as the monitor resolution, colours, glare, and a reading surface that doesnt move. Secondly, we are conditioned to read websites in a different manner. Online, we are quite comfortable scanning sub-headings, clicking on hyperlinks, and jumping between pages.
Thirdly, the majority of people looking at your business...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
