Who is more likely to sustain desirable weight, the valued self or the devalued self?
If you believe it is hard to lose weight and keep it off because you lack something, like discipline, will power, or just common sense, your efforts will come from shame of what you are, rather than value of your health and well being.
When the shame gets exhausting, distracting, confusing, or overwhelming, as it always does, human nature makes us revert to the familiar, which requires far less mental energy. That means the old eating habits.
Your problem in reaching and maintaining your desired weight is not due to personal failings. You have plenty of discipline you have gone through so much trouble time and time again to lose weight. You certainly have will power or you wouldnt keep trying after each failure.
The problem lies not in you, but in your weight-loss programs, which set you up to fail.
No weight control program can succeed by dominating your consciousness with food and weight. This actually increases the unconscious impulse to eat.
Setting “goals” for weight loss makes you fail in the long run. In other words, you win...
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