A Match Made in Heaven or Not?
Commercialism is everywhere. We see it in the streets we walk on, the malls we shop in, the music we listen to, and even the movies we watch. Companies have taken every opportunity and chance to stick their name everywhere for people to notice.
Sponsorship is no stranger when it comes to sticking brands and company names for the right kind of exposure. As a tool for marketing, this has been most profitable and cost-effective, leading other businesses to follow suit.
Its only normal for sponsorship to reach the arts industry, particularly the movie industry. With all the hype of technological advancements in movie production such as CGI effects and animation, its no wonder corporations have taken a slice to expose their name.
Over the last decade, movie patrons have been seeing corporate brand names in the films they watch. One very good example is Ewan McGregor and Scarlett Johanssons futuristic take on The Island. This movie, although not garnered as a box-office wonder, had numerous corporate logos in every scene with Microsoft as the leading sponsor.
With all that, the question then raised is whether...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
