What do you mean by Pay per click (PPC) Search engine marketing? When you ask a Internet surfer about cost per click search engines they view it as a search engine where you search for information. But when you ask the same question to a person who runs paid inclusion in search engines it is an inexpensive way to drive targeted traffic to their website.
This is how Pay per click works, if any one wants to bid on keyword in search engines for their website they open an account with these search engines which needs some amount as deposit to start with. After creating the account with search engine the next step is to enter the URL of the website, a creative Title, and a description and bid on keywords. The keywords are identified and researched carefully before bidding. So every marketer chooses the right keyword to target.
So when a visitor searches for a certain keyword for example “shoes” the information you had given appears in the sponsored links of that search engines. Sometimes your website would be displayed above all the organic listing in the search. So in that way you website is found by the visitor who is intending to buy...
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