Creating A Website That Sells – How To Keep And Convert Viewers
Designing a good sales website can be the difference between losing a visitor and making a sale. Youve got ten seconds to capture a viewers attention and convince them to staythats how long it takes people to decide to keep reading, or move on.
Make Your Site User-Friendly
You need to plan your website carefully to make it really sell your product:
Have an attention-grabbing headline that tells viewers what theyll gain by staying. It should list some clear, compelling benefitswhat theyll learn and what kind of information youll provide.
Keep your website clean and simple. It should be easy on the eyes, with no more than a couple of key colors and a couple of easy-to-read fonts. Font should be very dark and contrast strongly with a lighter background. Avoid using patterns and limit your use of graphics.
Use more sales copy and fewer images. Derek Gehl, of http://MarketingTips.com, says, Images should be used strategically to support the sales copy, not vice versa.
Make your navigation easy. It should run across the top of your page or down the left side. The...
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