I have learned so much over the past year about creating an online presence. There is so very much to know and most people who start their own businesses really dont know how to create, maximize and leverage their online presence.
I will give you just a summary of what Ive learned over the past year from reading, masterminding and coaching. I know I have only scratched the surface but if I can in any way cut down on your learning curve by sharing the things Ive already learned, then thats what I want to do.
Niche Marketing
This is the first thing you learn when creating an online presence. Its about narrowing your focus. It is not possible to be all things to all people and when you try, you end up watering down your message and in essence, being nothing to no one. This probably was the hardest lesson I learned. I fought the whole niche marketing idea because I believed that my niche was choice theory and I know choice theory applied to every possible life situation. While I still believe that this is true, I need to focus my marketing efforts on a much more specific and targeted niche. While I am still refining this, I have decided to market to two basic...
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