Creating Landing Pages For Google Adwords

| Total Words: 1006

In creating a Google AdWords campaign, advertisers often spend most of their time creating their ads and researching their keywords. There is often little or no thought to where the surfer will be sent when the ad does its job and generates a click. Often advertisers send the surfer to the home page of their website, hoping the website will do the rest of the work. These advertisers are neglecting a very important part of their AdWords campaign: the landing page. A good landing page is just as important as a good ad, good keywords and strategic bidding. By creating an effective landing page advertisers can increase conversions, which will make their campaigns more competitive and profitable.

When creating your landing page remember to make it specific to the ad that is sending the traffic. As with everything else, the landing page must be highly targeted. If a surfer clicked an ad expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has just that. There is nothing worse than having a customer who is ready to buy but cant.

The role of your ad is to get clicks. The role of your landing page is to convert those clicks...

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