Creating Return Customers

| Total Words: 460

While one sale is great, aren’t multiple sales better? And what is even better than multiple sales, is if the same customers keep returning to purchase again and again. These are known as repeat customers.

Repeat customers are often referred to in the business world as the best, perhaps because they are considered among the easiest sell of all. They already know what you have to offer and how your business is run. Plus they already have a deep trust in you and your products.

The question is, how do you turn that one time customer into a repeat customer? Here are some popular ways today:

1) Mailing Lists – Mailing lists are a crucial part of any business, if you don’t have your own, it’s high time you start one. Your customers should be placed in your mailing lists, of course, only with their permission. Then regularly send your subscribers articles about your industry along with timely news and product / service updates.

Everyone loves freebies, and free information is the best so keep your newsletter free. This allows you to instill trust and establish yourself as an expert in your particular field.

2) Product Themes...

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