Creating Unique Business Alliances: Six Insights To Help Transform Your Companys Value
Recent news concerning IT industry strategic alliances increasingly trumpet the word unique as in unique alliance or unique partnership. Usually these unique arrangements bring together a marketer (either a system integrator or a service provider) with a solid footprint in a niche market and a technology developer or manufacturer with an innovative or proprietary capability.
This type of alliance transfers to the marketer a unique technological edge. The marketer’s objective in many such cases is to keep competitors at bay, grow market share or create enough performance value to justify a higher price. For the developer partner, aligning with the marketer provides a significantly extended market reach that simply translates into the sale of an increased number of units as well as a branding leap into greater market visibility.
This deal constitutes an excellent exchange of value for both partners. But as business alliances are not forever, the true assessment of the deal’s value must be evaluated over time. In its early days Microsoft supplied DOS in a...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
