Credibility One Of The Most Over Looked Items In Real Estate
There are several different ways I built credibility.
First of all, like it or not, people make value judgements about you before you even open your mouth. Think about it. What preconceived ideas do you have about a bag lady vs. a movie star? You get an image but the reality is you don’t really know anything about them. It is in your best interest to present a well-groomed professional image and make sure your staff members comply as well.
This professional image extends to the meeting location you choose, the marketing items you provide, and your presentation.
This is whether you want to borrow money, buy their house or sell them a home.
The first verbal message should be to gain rapport with the guests. I share that I have lived in the area for 10 years and I have kids in school. I establish credibility as a member of the community. We are in this together. If you lose, I lose – and I’m not gonna lose because I have a lot at stake.
The actual presentation sends one clear, consistent message such as “you loan me money and I’ll give you...
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