For every new and existing virtual marketer who has put up their very own website, payment methods quickly becomes a reality you cant afford to ignore or resist. Unlike a traditional walk-in establishment, doing business over the internet requires you to reconsider any preconceived notion of getting checks, cash, and money orders all in advance of sending your valuable products out. Long gone are the days when potential customers have the patience to wait until their check arrives, shipment or download authorization happens, etc. Simply put, some means of debit/credit type acceptance is a must for doing business via the web in todays internet market place.
Truth is, the expectations of customers demand more and more sophistication in our order, billing, and payment exchange. An increasing amount of potential customers fully expect to use a shopping basket that mimics a traditional shopping experience. They proceed to checkout for payment, get immediate response feedback for delivery information or in many cases with e-download materials, are taken to a download page, ready for exchange of the materials or products.
For those unable, or unwilling, to give them...
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