Customer Relationship Management Software also known as CRM is software that allows a company to manage their relationships with their customers by capturing, analysing, and storage of customer, partner, vendor details and also internal process information.
The key functionality of a CRM system is divided into 3 basic modules these are Marketing, Service and Sales and the 3 aspects of the system are Operational, Collaborative and Analytical (these can be implemented in isolation from one another).
Marketing
The marketing module deals with providing functionality of short term execution of marketing related activities and long term planning within a company.
o Campaign Management running marketing campaigns using different communication channels, which targets potential buyers using a product or a group of products as a message.
o Planning making long term market plans which are quantitative or qualitative measures. These can be set for a period of time and for different product groups and geographies.
o Lead Management generating sales related leads which then can be converted into sales, lead management deals with processing the...
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